I’m sure you’ve heard of Amazon. Even if you aren’t in a country that Amazon currently operates in you possibly own a Kindle, or listen to audiobooks on Audible. Amazon has changed the world in the last twenty years and has no intention of slowing down.
But how? How do they come up with the solutions that they do? They give the customer a seat at the table. Literally. Jeff Bezos loves to leave an empty chair in meetings to represent the customer. When you have a company as big as Amazon, it can be so simple to forget why the business even exists (aside from serving shareholders and earning more profit). By literally making sure they have a seat at the table it keeps a physical reminder present.