March 2018

How personal should you get with your customers?

How personal should you get with your customers?

One of the hardest things about being in a small business is knowing how personal to get with your customers. How much of your personality should you show, and where’s the line when it comes to talking about your personal life?

It can seem easier (and potentially more professional looking) to keep your business 100% professional, but there is a benefit to allowing a little more of “you” show in your business. That benefit boils down to one simple truth - customers want to feel like they do business with a human, not with a faceless company.