March 2019

Why it's important to give back in your business

Why it's important to give back in your business

I’m sure you’ve heard of the expression, “survival of the fittest”, and although this expression specifically comes from the Darwinian theory of evolution, it has also been adopted by the business world. In business, you should look out for number 1 (aka yourself, or at most your bottom line), preferably at the expense of all others.

Turns out, that’s actually not true, human beings are hardwired for giving to others, and our brains tend to default to the “Golden Rule” when making decisions. Naturally, this means the “dog eat dog” approach in business actually isn’t the healthiest, and an approach which includes giving back to others is the better business decision.