Marketing

How to use customer service as a marketing tool

How to use customer service as a marketing tool

Did you know that 92% of customers believe recommendations from friends over all other forms of marketing? Hoping for positive word of mouth can feel like something that you can’t really control (I mean you’re not going to follow your customers around listening to see if they recommend your business - and if you are doing that, please stop because it’s illegal) but there are things you can do to encourage people to recommend you.