When you’re running a small business it can feel like you don’t need a customer service strategy. I mean - you’re a nice person, after all, you’re always friendly and helpful to your customers. Besides; does a customer service strategy really make a difference to your profit?
The answer (of course) is 100% yes! When you’re a small business building a great customer service experience is a fantastic (and normally cheap) way to increase profits. Even better - I have many (many) stats to back this up. So let’s dive in!